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Merchant Word Extension Download: How to Use It to Find and Track the Best Keywords for Your Amazon Products


How to Download and Use the Merchant Word Extension for Amazon FBA




If you are an Amazon FBA seller, you know how important it is to find the right keywords for your products. Keywords are the words and phrases that shoppers use to search for products on Amazon. They determine how well your products rank on the search results page and how much traffic and sales you get.


But finding the best keywords for your products is not easy. You need to know what buyers are actually searching for, what keywords your competitors are using, and how to optimize your listings for maximum visibility and conversions.




merchant word extension download


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That's where the Merchant Word Extension comes in. This is a powerful Chrome extension that helps you discover, analyze, and optimize keywords for your Amazon FBA products. It uses real Amazon data to provide you with accurate and relevant keyword information that can boost your sales and profits.


In this article, we will show you what the Merchant Word Extension is, how to download and install it, and how to use it for keyword research and optimization. We will also cover the features and benefits of this amazing tool that can supercharge your Amazon business.


What is the Merchant Word Extension?




The Merchant Word Extension is a Chrome extension that integrates with your Amazon seller account and provides you with valuable keyword data and tools. It is developed by MerchantWords, a company that specializes in Amazon keyword research and optimization.


The Merchant Word Extension allows you to access the following features:


  • Keyword search volume and relevancy



  • Product ideas discovery



  • Trademark checker



  • Competitor's winning keywords



  • Mobile keywords geo-tracking



  • Orders dashboard



  • Keyword optimization



  • Fast landing pages



  • Single coupons distribution and Zapier integration



  • Organic and PPC index checker



  • Earnings, ROI and profit margin calculator



We will explain each of these features in detail later in this article.


Benefits of using the Merchant Word Extension




By using the Merchant Word Extension, you can enjoy the following benefits:


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  • You can find profitable keywords and new product ideas based on actual Amazon data.



  • You can see how difficult it is to rank for a specific long-tail keyword.



  • You can verify if your keywords are indexed by Amazon's A9 algorithm.



  • You can avoid using trademarks in your product listings that could get you in trouble.



  • You can see which keywords make most of the sales for your competitors.



  • You can track keyword ranking on mobile devices as seen from the buyer's location.



  • You can see your daily sales per ASIN and filter your orders by source.



  • You can quickly optimize your product titles, bullet points, and descriptions for maximum keyword density and relevancy.



  • You can create stunning mobile-optimized landing pages with drag-and-drop functionality.



  • You can distribute coupons via Manychat or MailChimp with Zapier integration.



  • You can discover which keywords or phrases are not indexed for search or PPC campaigns.



  • You can calculate how much profit you'll make after deducting FBA and other fees.



How to download and install the Merchant Word Extension




To download and install the Merchant Word Extension, follow these steps:


  • Go to to open the Chrome web store page for the Merchant Word Extension.



  • Click on the Add to Chrome button and confirm the installation.



  • Once the extension is installed, you will see a MW icon on the top right corner of your browser.



  • Click on the icon and sign in with your MerchantWords account. If you don't have one, you can create one for free or choose a paid plan that suits your needs.



  • After signing in, you will be able to access the Merchant Word Extension features from any Amazon page.



How to use the Merchant Word Extension for keyword research and optimization




To use the Merchant Word Extension for keyword research and optimization, follow these steps:


  • Go to any Amazon page where you want to find keywords for your products. For example, you can go to a product listing page, a search results page, or a category page.



  • Click on the MW icon on the top right corner of your browser and choose the feature you want to use from the drop-down menu.



  • Depending on the feature you choose, you will see different options and data on the right side panel of your browser. For example, if you choose Keyword Search Volume & Relevancy, you will see a list of keywords related to the product or category you are viewing, along with their search volume, relevancy score, and difficulty level.



  • You can use the filters and sorting options to narrow down your keyword list and find the best ones for your products. You can also export your keyword list to a CSV file or copy it to your clipboard.



  • You can also use the Keyword Optimization feature to optimize your product listings for your chosen keywords. This feature allows you to edit your product title, bullet points, and description and see how they affect your keyword density and relevancy. You can also see suggestions for improving your listing based on best practices and Amazon guidelines.



  • Once you are happy with your optimized listing, you can save it as a draft or publish it directly to your Amazon seller account.



Features of the Merchant Word Extension




The Merchant Word Extension has many features that can help you with your Amazon FBA business. Here are some of them:


Keyword search volume and relevancy




This feature allows you to find keywords related to any product or category on Amazon. You can see how many people are searching for each keyword, how relevant it is to your product or category, and how difficult it is to rank for it. You can use this information to find profitable keywords and optimize your listings for them.


Product ideas discovery




This feature allows you to discover new product ideas based on popular keywords. You can see what products are selling well for each keyword, how much revenue they generate, and how many reviews they have. You can use this information to find gaps in the market and create products that meet customer demand.


Trademark checker




This feature allows you to check if any of your keywords are trademarked by other brands. You can see which trademarks are registered in which countries and what products they cover. You can use this information to avoid using trademarks in your listings that could get you in legal trouble or cause confusion among buyers.


Competitor's winning keywords




This feature allows you to spy on your competitors and see which keywords they are ranking for and making sales with. You can see their organic and PPC rankings, their estimated sales per keyword, and their listing quality score. You can use this information to find out what works for them and replicate their success or find ways to differentiate yourself from them.


Mobile keywords geo-tracking




This feature allows you to track how your keywords rank on mobile devices as seen from different locations around the world. You can see how your mobile rankings differ from your desktop rankings, how they vary by count


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